– The Beauty Superstore online since 1996!

It is the only name you need to know for cosmetics and personal care items.

In 1996 became the first multi-brand beauty and personal care retailer on the Internet and now offers over 50,000 prestige makeup, fragrance, skincare, haircare and beauty tools for women, men and kids. The Company has grown by double digits every year to become the only major Internet-only ‘pure-play’ to survive the dot-com disaster and emerge as The Beauty Superstore! was selected by eMarketer as “one of the top ten sexiest websites”. And it partnered with as a founding member of its Beauty and Health & Personal Care categories, where it remains a top merchant today. When the AAFES (Army Airforce Exchange Services) needed an exclusive online partner for its 14 million shoppers, it chose us.
To exceed our customers expectations, watch as we expand into additional categories such as: Jewelry, Nutrition, Home, Electronics, and Pets. prides itself on being a small privately-owned and operated business with a strong emphasis on customer care.

In 1996, Jay Katz, President founded He has more than three decades of experience in the cosmetic and personal care industry, so he knows the importance of convenience, selection, and advice when shopping online.’s also knows the importance of having a knowledgeable, experienced team of beauty experts who can give you advice on skincare, haircare, makeup, nail care, aromatherapy, and any of the products. Our staff are trained on new cosmetic brands and products, trends, and changes in the beauty world. Every member of our team has between 5 and 40 years of experience in the beauty industry. also features contests, promotions, sales and gifts with purchase.

Store Info

Miami, FL
Seller Since
February 21, 2017
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