Elliot formed Pricefalls, LLC in June 2008, where he serves as Chairman and Chief Executive Officer. He conceptualized Pricefalls to address the growing frustration with existing markets, which he was witnessing among his peers. Mr. Moskow is chiefly responsible for business strategy, development and asset management. Elliot is currently enrolled at Bates College majoring in Economics. He spent two summers studying mathematics and medical ethics at Brown University.

Peter serves as the Chief Information Officer and Executive Vice President of Pricefalls, LLC, in which capacity he is responsible for system-wide management of Pricefalls' software and hardware assets. He joined Pricefalls in January 2009. Before joining Pricefalls, Peter co-founded Lautus Design, LLC, a website design and internet marketing company which he started the summer after his sophomore year in college with Chad Casey. Lautus Design was primarily responsible for the production of the Pricefalls platform. Peter attended Bates College for a Bachelor of Science in Biology.

Chad manages the corporate identity and marketing materials. Before joining Pricefalls, Chad served as the Creative Director and co-founder of Lautus Design, LLC. Chad has taken courses in design and illustration at Rhode Island School of Design and Hartford Art School, respectively. Chad graduated Bates College with a BA in Art & Visual Culture.

David has been in software development for nearly 25 years. David began as a software engineer for International Telesystems Corporation in 1985. Since then, he has since worked numerous development, management, and consultation positions for companies including BellSouth, AirGate, Home Depot, The Weather Channel, and the United Parcel Services (UPS). David also designed and developed a custom Sales and Marketing (Sales Force Automation) system for a large software company (Symantec). As a Software Development contractor for Home Depot, David maintained the homedepot.com E-Commerce website and implemented the encryption for the credit card info in XML files transferred to the payment and fulfillment centers, using Java Encryption (JCE) and the Blowfish algorithm.

Ryan befriended Elliot at Bates College. He has been shadowing Pricefalls since its earliest stages. Ryan graduated from Bates College with a B. S. in Chemistry in 2009. He then went straight to work for Pricefalls, and since July has been connecting with sellers and buyers across the country. Ryan is defined by his willingness to help others, passion for the Pricefalls community, and strong desire to succeed. Ryan grew up in Wolfeboro, New Hampshire.